Author: Divya Gugnani

I’m Divya Gugnani, Founder and CEO of 5 SENS — a clean fragrance brand redefining how people experience scent through mood-based fragrance wardrobing. With a background in investment banking and over a decade of experience building and scaling consumer brands, I’ve grown 5 SENS into a $1M+ business in its first year through authentic storytelling, community-led growth, and product-first execution. A five-time founder with three successful exits, my work focuses on creating accessible luxury, ingredient transparency, and emotionally driven products that resonate deeply with modern consumers. Connect with me on Instagram